File conversion for designers
Image, vector, and font format conversions for visual designers — from print-prep to web-ready exports.
Designers ship work in more formats than most professions: PNG and JPG for screen, SVG for icons, PDF for client review and print, AI/PSD as masters, WebP/AVIF for modern web optimization, ICO for favicons, custom font formats for typography. Each context has its own conventions, and the wrong format choice can mean printing problems, blurry exports, or broken icons.
This page collects the conversions and guides designers actually need: format choice for different output media, color-space handling, vectorization gotchas, and font deployment for web.
Recommended converters for designers
The conversions that come up most in designers' workflows, with a quick note on when to use each.
PSD → PNG
Flatten Photoshop masters into PNG for web or screen delivery, preserving transparency.
SVG → PNG
Rasterize a vector for tools that don't render SVG (some email clients, certain CMSes).
PNG → SVG
Trace pixel art or simple logos into vector paths for infinite scaling.
PNG → ICO
Generate Windows favicons from a transparent PNG with multiple resolutions packed in.
PNG → WEBP
Optimize PNG graphics for the web at 25-50% smaller files.
TIFF → PNG
Convert print-prep TIFFs to web-friendly PNG for portfolio and client review.
TTF → WOFF2
Compress desktop fonts for web deployment at 30-50% smaller file sizes.
AI → SVG
Open Adobe Illustrator artwork in tools that prefer SVG (Figma, Sketch, web).
Designers workflow recommendations
The format and conversion choices that consistently produce the best results for designers.
Keep masters in editable, lossless formats
PSD for raster work, AI for vector, TIFF for print-resolution masters. These are your editable originals — never throw them away.
Export distribution copies for each medium
PNG (or WebP/AVIF) for screen, JPG for photographs at quality 85-92, SVG for vector content on the web, PDF for print delivery and client review.
Watch the color space
Web works in sRGB. Print works in CMYK. Converting between them shifts colors visibly. Author in the right space from the start, or at least before exporting final assets.
Outline fonts before sharing vector files
If sharing AI/SVG/PDF with someone who may not have your fonts installed, convert text to outlines (curves) before exporting. The text becomes vector paths that always render identically.
Recommended reading
In-depth guides relevant to designers' format decisions.
WebP vs AVIF vs JPEG: choosing image formats for the modern web
JPEG is universal but old. WebP is everywhere and good. AVIF is best in class but newer. A practical comparison of the three modern web image formats — when to pick each, what they cost in compatibility, and how to ship safely with fallbacks.
PNG to ICO: making favicons that actually look good at 16×16
A favicon is your brand on a 16-pixel canvas. Most converted favicons fail because the source design doesn't survive the scaling. A guide to designing and converting PNG to ICO so the result is legible everywhere it appears.
Lossless vs lossy compression: what the words actually mean and why it matters
Lossless compression preserves every bit of the original; lossy compression throws bits away to save space. A foundational guide to the difference, the formats in each camp, and the practical rules of thumb for when to use which.
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